ADVERTISER SPOTLIGHT • WINTER EQUIPMENT
Why BOSS Snowplow’s heavy-duty HD straight blade and new 2026–27 technology belong on your truck before the first storm hits.
Ask anyone who farms, runs a rural business or keeps a long gravel lane open through January, and they’ll tell you the same thing: when snow comes, it comes all at once. Livestock still need feed, milk trucks still need to get in, and the co-op still expects you on the road. The equipment on the front of your truck decides whether that morning goes smoothly or turns into a fight.
That’s why we’re putting the spotlight on BOSS Snowplow, a brand built around heavy-duty blades, smart controls and dependable performance in the kind of weather our readers know too well.
Built for Real Snow: The BOSS HD Straight Blade
The plow in our featured photo is a BOSS HD straight blade, and it’s built for exactly the job you see: pushing heavy, wet snow off long stretches without backing down. The current HD+ lineup comes in 9-foot and 10-foot steel models made for medium-duty trucks, with features that matter when you’re plowing for hours:
- Heavy 7-gauge steel moldboard reinforced with eight vertical and two diagonal ribs for strength where the blade takes the most punishment.
- Enhanced blade curl that rolls snow forward and helps keep it from blowing back over the blade onto your windshield.
- Full-trip design with six trip springs, so the whole blade trips forward when it catches a frozen rut, curb or hidden rock. That means less stress on the plow and the truck.
- SmartHitch 2 mounting for straightforward hookup and removal when the storm is over.
- SL4 headlights with ClearBeam Technology for strong downward lighting plus built-in turn signal, park, warning and accent lights. It helps on early mornings and in whiteouts.
New for the 2026–27 Season
BOSS rolled out a slate of new products for this winter, and several of them make the whole system work together better:
Cold Front Technology
An upgraded electrical system designed to keep plows working reliably in extreme cold. It’s now standard on the HD straight blade, as well as the EXT and 10-foot DXT models, so the plow keeps responding when temperatures drop below zero.
SmartTouch+ Universal Controller
One controller that works across BOSS Cold Front Technology products, with two programmable auxiliary buttons you can set up for the way you work.
AutoSpread Control and the MBX+ Spreader
Salt and sand aren’t cheap. AutoSpread Control automatically adjusts material output to match vehicle speed on BOSS MBX+ and VBX+ spreaders, so you put down what the road needs without wasting product. The new MBX+ is a stainless steel, municipal-grade spreader with a 4-yard capacity that can scale up to 5 or 6 yards.
VSI by BOSS LiquidTech Sprayers
Redesigned liquid deicing systems that let you choose your tank size, control kit, powerhead and accessories separately. You can start with a setup that fits your operation and add to it as you grow.
Heavy Equipment Couplers
For loader and backhoe box plows, new couplers remove the chains and binders from the hookup process, which makes switching equipment faster.
Why It Matters for Farms and Rural Businesses
On a farm, snow removal isn’t a side job. It keeps feed, fuel, milk and people moving. A plow that trips instead of breaking, electrical systems that keep working in deep cold, and spreading equipment that doesn’t waste material all add up to fewer breakdowns, lower costs and more time spent on everything else winter throws at you.
Whether you’re clearing a farmyard, keeping a grain elevator lot open or running a snow-removal business on the side through the off-season, BOSS offers equipment sized for the job, from compact UTV plows up to municipal-grade systems.
Get Winter-Ready Now
The best time to set up a plow is before you need it. Dealers get busy once the forecast turns, so now is the time to explore the lineup and connect with a local BOSS dealer.
- Explore BOSS Snowplow: bossplow.com
- See the HD+ straight blade: BOSS heavy-duty plows
- What’s new for 2026–27: BOSS new product launch
This Advertiser Spotlight is presented by Farmers Digital Solutions | Today Publications. BOSS Snowplow is a valued advertising partner. Product details are drawn from BOSS Snowplow’s published 2026–27 product information; check with your local dealer for current availability, specifications and pricing.
Want your equipment featured in front of 155,000+ ag customers every month? Contact Farmers Digital Solutions at todaypublicationsfd.net or call 1-866-668-5565.
