To increase worldwide demand for Beefmaster cattle. OUR MISSION: BEEFMASTER BREEDERS UNITED WE BELIEVE WE’RE COMMITTED WE DID IT TOGETHER Contact Us OUR MISSION: BBU's Mission is to enhance breeder's ability to raise and promote cattle based upon the founding "Six Essentials." Disposition, Fertility, Weight, Conformation, Hardiness and Milk Production. GUIDING PRINCIPLES: Always strive for breed improvement Never compromise integrity Expand...Encourage...Educate... OUR VISION: To increase worldwide demand for Beefmaster cattle. GROWTH We are always working to gather data, and to expand our knowledge of how to measure different traits.